Mobile marketing:
Most of the ecommerce sites is done
across mobile devices, and customers leave a site if it isn’t mobile-friendly. Consumers
increasingly feel comfortable doing their shopping in an app or on a mobile
site.
Getting It Right on
Every Device:
Responsive design must have for
mobile sites, ensuring your site is designed for optimal viewing for all mobile
or tablet device is being used. For ecommerce merchants easier payments,
reducing costs like credit card processing fees and taking advanage of the
potential opportunity
Couple content and commerce:
To create rich lifestyle-oriented
destinations more ecommerce sites will couple content and commerce that keep
shoppers coming back. Content will also double as a tool for SEO and branding.
Etsy does a great job at combining content and commerce. Birchbox is another
excellent example of an ecommerce site successfully creating high-quality
content to generate repeat business.
Social media
marketing:
Majority of e-commerce brands use
Social media to drive a bulk of their potential customers. more brands using
social data to personalize experiences on the website, as well as applying
testing and personalization to their own Social media pages. social media
platforms like Twitter, Instagram, Pinterest etc., as they start monetising
their networks.
Offline experience:
E-commerce has continued to chew
into brick and mortar, but offline is quickly evolving into a buyer
experience.Retailers integrated with online and offline experience are winning
by perfecting the buyer experience on the buyer’s terms. The online world is
being merged back into the offline one, and the successful players are finding
ways to leverage the digital investments in the stores, and focusing on
providing that ultimate user experience in-store.
